The State of Enterprise Video

How Businesses Use Professional Video Content

In 2021, video emerged as a vital strategic initiative across the enterprise — 88% of enterprise professionals at the time anticipated their company’s video content output to increase in 2022. Many businesses struggled to create enough video content to meet demand due to time, budget, and bandwidth limitations.

To uncover how organizations use video to drive business, including the roadblocks in the way, we asked more than 600 enterprise professionals in marketing, HR, and video services for their perspectives on:

  • How surging demand for video content and the rise of remote work impacted video creation
  • Key pain points when recording, editing, publishing, and livestreaming video and how they're being addressed
  • How enterprises planned to enable more people to create video
The State of Enterprise Video Report