---
title: Self-Serve Video Content Creation | Creator Economy for the Enterprise
description: Join us for episode 1 of Creator Economy for the Enterprise, and be a part of the conversation about how businesses are leveraging self-serve video tech to drive employee engagement and build customer communities.
---

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# Build a video content empire — with less time and money

Episode 1: Self-Serve Video Content Creation

Creating professional video content is a time-consuming and expensive process. Self-serve video content creation tech is removing these barriers, allowing enterprises to scale video across customer and employee communications.

Watch Jonathan Leiberman, VP of Content, Social and Influencer Marketing at Demandbase and Susan Siravo, VP of Social Media and Corporate Communications at Comerica Bank to learn:

- How “self-serve” video tech is removing barriers to scale  
- Best practices for authentic community building
- How to supercharge customer and employee engagement

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## Meet our expert panelists

#### [Katie Martell **MODERATOR** Professional Business Speaker and Marketing Host](https://www.linkedin.com/in/katiemartell/)

#### [Jonathan Leiberman **PANELIST** VP of Content, Social and Influencer Marketing at Demandbase](https://www.linkedin.com/in/jon-leiberman/)

#### [Susan Siravo **PANELIST** VP of Social Media and Corporate Communications at Comerica Bank](https://www.linkedin.com/in/susansiravo/)

[Watch now](https://insights.socialive.us/creator-economy-102821#section-1)

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## Team Member Name

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Team member bio information.