Authentic storytelling - the future of enterprise video

Most content misses the mark. While 86% of consumers say authenticity is important when deciding what brands they support, 57% think that less than half of brands are creating authentic content

What you'll learn:

In this episode, we explore video’s role in delivering better stories to employees and customers — while driving business value. Host Katie Martell moderates a conversation with panelists Erin Fletcher, director of HR strategy & associate experience at Walmart, and Trish Fontanilla, head of community at Simplr

  • How to be authentic on camera
  • Leveraging video to build community 
  • The importance of authenticity today  
  • How video can help transform culture