Authentic storytelling - the future of enterprise video

Most content misses the mark. While 86% of consumers say authenticity is important when deciding what brands they support, 57% think that less than half of brands are creating authentic content. 

What you'll learn:

In this episode, we explore video’s role in delivering better stories to employees and customers — while driving business value. Host Katie Martell moderates a conversation with panelists Erin Fletcher, director of HR strategy & associate experience at Walmart, and Trish Fontanilla, head of community at Simplr. 

• How to be authentic on camera
• Leveraging video to build community 
• The importance of authenticity today  
• How video can help transform culture